The cognitive revolution

Utilising Cutting-Edge Cognitive Science to Transform Business Performance

Our cognitive capabilities are what separate humans from all other species on the planet. Our ability to think, to plan, to problem solve, to imagine a better future and to strive for it. It’s these capabilities that have enabled humans to become the dominant species on the planet. Yet at the same time, our advanced cognitive brain has some monumental limitations.

We bump into these limitations constantly throughout the day. We forget to take the chicken out of the freezer, or forget to send that email or loved one’s birthday. We struggle to focus, or get distracted by the noises around us, or the thoughts in our head. We make uncanny decisions that, at a later date, we ourselves often struggle to understand why or how we made them.

While we don’t place much significance on these events at the time, these limitations sit in the shadows, wreaking havoc in our lives and businesses. They see us build brilliant strategies only to watch them fail or stall in execution. They see us create perfect to-do lists, only to finish the day with the same items still incomplete. They see us strive for happy, fulfilled lives, yet struggle to stay connected to the present moment, to the people around us, to our inner calm.

For the first time in human history, we have the knowledge at our fingertips to overcome these challenges. Cognitive scientists, neuropsychologists, behavioural researchers and a plethora of other experts are starting to decode the operating procedures which govern our every thought, emotion, decision and action. And while this research is still in its infancy, it is already delivering transformational results.

Yet, for whatever reason, most of this knowledge remains locked in scientific journals and clinical environments. It doesn’t filter through to the business world and everyday living.

At Kognitive, it’s our mission to change that.

Our team of cognitive scientists, neuropsychologists and management consultants work tirelessly together to convert these scientific discoveries into practical insights and pragmatic tools which have transformative effects on businesses and lives. While most of our tools have originated from brain research, they have been fine-tuned over many years of field experience—working side-by-side with companies, teams and individuals to build a better future.

This ebook shares with you three of the most significant execution challenges we see arise in our clients, and reveals how cognitive science can help you get to the root cause of these challenges. In addition, it provides practical tools and pragmatic strategies to help you make measurable improvements in your businesses performance to accelerate your path to success.

While these strategies are primarily focused on improving business productivity, many of the tools can also be applied at the personal level as well.

As you journey into these discoveries over the next three chapters, I’d like you to keep a number in the back of your mind. That number is 876. Why 876? Well, 876 is the number of months the average person will live. It’s an interesting perspective on life and time, isn’t it? 

We hope that the insights and tools in this book help you get the most from however many months you’ve been gifted on this planet. We hope it helps you build a better future for your business, your community, your family, and most importantly, for you.

Now... let’s go make it count.

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Ethan Glessich

Founder and Managing Director of Kognitive